"At Joyce & Girls we believe in the need to bring out the best in life, whether it's our product, our people and/or our customers. We challenge the status quo of 'just fitting in' and believe that we all have a responsibility to ourselves and others to be 'your best self', to be critical without forgetting to smile."
The brand's strong values come from its founder Murielle Sapart. A free-spirited, colourful and elegant woman inspired by design and shapes that led her to run three brands that eventually merged in 2013 into what is now known as Joyce & Girls.
Murielle was driven by a desire to liberate the body and give it effortless freedom of movement.
Now, in the second generation, her two sons, Tristan & Nelson Pirouz, lead with a clear vision that builds on the underlying values of this expressive and playful brand.
"At Joyce & Girls we believe in the need to bring out the best in life, whether it's our product, our people and/or our customers. We challenge the status quo of 'just fitting in' and believe...
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"At Joyce & Girls we believe in the need to bring out the best in life, whether it's our product, our people and/or our customers. We challenge the status quo of 'just fitting in' and believe that we all have a responsibility to ourselves and others to be 'your best self', to be critical without forgetting to smile."
The brand's strong values come from its founder Murielle Sapart. A free-spirited, colourful and elegant woman inspired by design and shapes that led her to run three brands that eventually merged in 2013 into what is now known as Joyce & Girls.
Murielle was driven by a desire to liberate the body and give it effortless freedom of movement.
Now, in the second generation, her two sons, Tristan & Nelson Pirouz, lead with a clear vision that builds on the underlying values of this expressive and playful brand.
