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Stone Island Sweater Stone Island Sweater
€280.00 *
NEW
Stone Island T-Shirt Stone Island T-Shirt
€125.00 *
NEW
NEW
Stone Island Hooded Sweater Stone Island Hooded Sweater
€310.00 *
NEW
NEW
Stone Island Hooded Sweater Stone Island Hooded Sweater
€245.00 *
NEW
Stone Island Hooded Sweater Stone Island Hooded Sweater
€295.00 *
Stone Island Sweater brown Stone Island Sweater brown
€320.00 *
Stone Island Cardigan Blue Stone Island Cardigan Blue
€830.00 *
Stone Island Cardigan Stone Island Cardigan
€250.00 * €395.95 *
Stone Island Jacket Stone Island Jacket
€1,710.00 *
Stone Island Cargopants Stone Island Cargopants
€295.00 *
Stone Island Knit Sweater Stone Island Knit Sweater
€699.95 *

about Stone Island

Stone Island is a fashion brand from Italy that produces sporty casual wear for men and boys. Founded in 1982, the brand's image is defined by functionality and robustness, and there is also a strong connection to the football theme. The design was initially strongly inspired by work and military clothing, which can still be felt today. The manufacturer always relied heavily on technological innovations and developed countless new manufacturing techniques. Stone Island sells its products through selected specialist retailers and its own flagship stores.

Strong brand image

Stone Island is considered one of the most innovative casual fashion brands of the turn of the millennium and has shaped a completely new style. The brand image is youthfully casual and characterised by the claim of high functionality and robustness. Although the brand was originally inspired by military and workwear, it has remained quite high-priced but always affordable.

Hardly any other fashion brand has succeeded in linking its image so closely with technologically determined functionality. With this brand, the focus is not on design but on functionality. The label is far removed from the glamour world of the catwalks, nor did it ever want to be associated with it. At first glance, a Stone Island jumper looks inconspicuous. In fact, its wearer demonstrates taste and a preference for functionality over short-lived trends. Although the brand is now older than many of its wearers, it has managed to retain its youthful, hip image.

Design and technology

One of the brand's distinctive features is that its founders were never only concerned with design. Technological innovations also always played a major role and were resolutely pushed forward. This is why the label is not only considered a leading innovator in terms of design, but also in terms of functionality and usability. For example, material research and dyeing technology have always been pushed forward. The in-house development department experimented again and again with materials that had never before been used for everyday clothing. In the meantime, the company has more than 60,000 different colour formulations.

A Child of the Eighties

Stone Island is a brand of the Sportswear Company S.p.A. based in Italy. The label was founded in 1982 in the Italian town of Ravarino in the province of Modena by the designer Massimo Osti (1944-2005). Osti is little known to the general public, but is considered by industry insiders to be one of the most influential contemporary fashion designers, an inventor of sportswear who was far ahead of his time. He had previously launched the fashion brand C.P. Company and wanted to establish Stone Island as a youthful second brand. The name goes back to an idea of his wife Daniela, who suggested 'Isola di Pietra' as a brand name. This became Stone Island.
As early as 1983, Carlo Rivetti joined Osti's company as managing director. This makes Rivetti the second 'face' of the brand alongside Osti and one of the most successful fashion managers in the world. Rivetti has made the brand what it is today. He is still the president of the company today and is therefore even more closely associated with the brand than the founder Osti. Since the end of 2020, the company has been owned by the Moncler Group. Today, an entire design team takes care of the continuation and further development of the brand idea.

Functionality and innovations

Originality and functionality were at the forefront for founder Massimo Osti, who saw himself not only as a designer but also as a technical developer. That's why he was always looking for new processing techniques and experimented with new dyeing and printing techniques as early as the seventies. Elements of work or military clothing were also adopted, and Osti even experimented with materials that seemed unsuitable at first glance, such as truck tarpaulins. The designer was a driver in the development of completely new materials, such as reflective material with glass particles. Even after Osti left as designer in 1994, the label maintained this technology-oriented, highly innovative line.
Stone Island has repeatedly attracted attention with innovative, bold processing methods. For example, the label was the first to use the stonewash technique, which has long since become a matter of course, to give new clothes a used look. Special dyeing techniques were also developed again and again. The style is determined by the use of new processing techniques, new dyeing techniques with new colour shades and new functional details, which has been proven again and again.

The Stone Island patch

The distinguishing feature of Stone Island jackets is the patch with the embroidered brand logo on the left sleeve. The logo shows the compass rose and is therefore called the compass badge. The labelstone is considered one of the most famous textile logos in the world. Like the functionality of the brand, the logo is inspired by the military.
On the jackets, the patch is usually attached with two buttons and is therefore removable. To avoid creasing and wear, it should be removed before washing. Of course, it can also get lost, so it would actually be good if you could reorder it individually. To avoid counterfeiting, however, the manufacturer does not offer this. The logo is usually embroidered directly onto the jumpers and shirts.

For men only

Stone Island was founded as a men-only brand and has remained so to this day. In 2006, a line for boys was added under the name "Stone Island Junior"; there is still no women's collection. However, this does not mean that the brand is not wearable for women: many female fashionistas appreciate the high functionality and unisex appeal of this brand. With their rather tight fit, the T-shirts, sweatshirts and hoodies in particular are also well wearable for women.

The label of football fans

Stone Island is particularly associated with football fans, who discovered it back in the 1980s, especially in England, because of its high functionality and robustness. The brand quickly became known because of the fans who wore Stone Island jackets clearly visible at matches. Coaches were also seen wearing Stone Island again and again and got into the cameras of the TV stations with it. In England, the term "Ter¬race¬wear" was coined for it, which means "grandstand wear".
Especially in the hooligan scene, the brand became an identifying mark, which did not only shape its image to its advantage. Films such as "The Firm" (1988), "The Football Factory" (2004) or "Hooligans" (2005), in which fans were shown wearing clearly recognisable Stone Island clothing, also contributed to this. The fact that football fans wear designer clothes, which are not cheap at that, was new, because until then it had been common among them to wear fan clothes with the coats of arms of their clubs. The strategy of the fans was actually not to be recognisable as football fans at first glance, but still to find something like a common expression.

Business figures and current development

Although the label has been on the market for so long that one should expect saturation, it has grown strongly again in recent years: between 2009 and 2014, the company doubled its turnover from 40 million euros to 80 million, and recently well over 200 million was reported. Long-term president Carlo Rivetti also expects a further increase in turnover for the next few years.

Authentication service

To protect the market from plagiarism, the manufacturer operates an authentication service. Authenticity is verifiable by a twelve-digit registration number (Certilogo code) on the label. This authentication service verifies the authenticity of the garments and is thus primarily aimed at retailers.

The current collections

The current autumn-winter collection includes classic parkas as well as softshell jackets. Many of the winter jackets use the synthetic filling Primaloft as an alternative to down, but natural materials like sheepskin are also used. The Stone Island jumpers in the current collection are mainly made of knitted materials, but cosy hoodies are also available. The over shirts are worn over the T-shirt and are thus something like the hip successor to the cardigan. The stonewash effect typical of the brand is also often seen here.
The jackets and Bermudas in the Spring/Summer collection feature the classic muted brand colours such as black, grey, various shades of brown and dark blue, but also striking colours such as bright water green. Some jackets in particular have a distinctly synthetic look, while others have a classic denim look. Technologies like "Plated Reflective" use small glass beads to create interesting shimmering effects. Of course, cosy hoodies are also available, as are sweatpants, which are called sweatpants here. The collection also includes accessories such as caps, gloves and belts.

Stores and online shops

Stone Island currently operates 25 of its own boutiques, most of them in its home country of Italy. Many are elaborately designed as flagship stores and offer an exclusive shopping experience. A showroom has been set up at the headquarters in Via Savona 54 in Milan. In Germany, there are four Stone Island shops so far (in Munich, Hamburg, Frankfurt am Main and Keitum on Sylt). In addition, there are a few selected specialist retailers.

about Stone Island Stone Island is a fashion brand from Italy that produces sporty casual wear for men and boys. Founded in 1982, the brand's image is defined by functionality and... read more »
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about Stone Island

Stone Island is a fashion brand from Italy that produces sporty casual wear for men and boys. Founded in 1982, the brand's image is defined by functionality and robustness, and there is also a strong connection to the football theme. The design was initially strongly inspired by work and military clothing, which can still be felt today. The manufacturer always relied heavily on technological innovations and developed countless new manufacturing techniques. Stone Island sells its products through selected specialist retailers and its own flagship stores.

Strong brand image

Stone Island is considered one of the most innovative casual fashion brands of the turn of the millennium and has shaped a completely new style. The brand image is youthfully casual and characterised by the claim of high functionality and robustness. Although the brand was originally inspired by military and workwear, it has remained quite high-priced but always affordable.

Hardly any other fashion brand has succeeded in linking its image so closely with technologically determined functionality. With this brand, the focus is not on design but on functionality. The label is far removed from the glamour world of the catwalks, nor did it ever want to be associated with it. At first glance, a Stone Island jumper looks inconspicuous. In fact, its wearer demonstrates taste and a preference for functionality over short-lived trends. Although the brand is now older than many of its wearers, it has managed to retain its youthful, hip image.

Design and technology

One of the brand's distinctive features is that its founders were never only concerned with design. Technological innovations also always played a major role and were resolutely pushed forward. This is why the label is not only considered a leading innovator in terms of design, but also in terms of functionality and usability. For example, material research and dyeing technology have always been pushed forward. The in-house development department experimented again and again with materials that had never before been used for everyday clothing. In the meantime, the company has more than 60,000 different colour formulations.

A Child of the Eighties

Stone Island is a brand of the Sportswear Company S.p.A. based in Italy. The label was founded in 1982 in the Italian town of Ravarino in the province of Modena by the designer Massimo Osti (1944-2005). Osti is little known to the general public, but is considered by industry insiders to be one of the most influential contemporary fashion designers, an inventor of sportswear who was far ahead of his time. He had previously launched the fashion brand C.P. Company and wanted to establish Stone Island as a youthful second brand. The name goes back to an idea of his wife Daniela, who suggested 'Isola di Pietra' as a brand name. This became Stone Island.
As early as 1983, Carlo Rivetti joined Osti's company as managing director. This makes Rivetti the second 'face' of the brand alongside Osti and one of the most successful fashion managers in the world. Rivetti has made the brand what it is today. He is still the president of the company today and is therefore even more closely associated with the brand than the founder Osti. Since the end of 2020, the company has been owned by the Moncler Group. Today, an entire design team takes care of the continuation and further development of the brand idea.

Functionality and innovations

Originality and functionality were at the forefront for founder Massimo Osti, who saw himself not only as a designer but also as a technical developer. That's why he was always looking for new processing techniques and experimented with new dyeing and printing techniques as early as the seventies. Elements of work or military clothing were also adopted, and Osti even experimented with materials that seemed unsuitable at first glance, such as truck tarpaulins. The designer was a driver in the development of completely new materials, such as reflective material with glass particles. Even after Osti left as designer in 1994, the label maintained this technology-oriented, highly innovative line.
Stone Island has repeatedly attracted attention with innovative, bold processing methods. For example, the label was the first to use the stonewash technique, which has long since become a matter of course, to give new clothes a used look. Special dyeing techniques were also developed again and again. The style is determined by the use of new processing techniques, new dyeing techniques with new colour shades and new functional details, which has been proven again and again.

The Stone Island patch

The distinguishing feature of Stone Island jackets is the patch with the embroidered brand logo on the left sleeve. The logo shows the compass rose and is therefore called the compass badge. The labelstone is considered one of the most famous textile logos in the world. Like the functionality of the brand, the logo is inspired by the military.
On the jackets, the patch is usually attached with two buttons and is therefore removable. To avoid creasing and wear, it should be removed before washing. Of course, it can also get lost, so it would actually be good if you could reorder it individually. To avoid counterfeiting, however, the manufacturer does not offer this. The logo is usually embroidered directly onto the jumpers and shirts.

For men only

Stone Island was founded as a men-only brand and has remained so to this day. In 2006, a line for boys was added under the name "Stone Island Junior"; there is still no women's collection. However, this does not mean that the brand is not wearable for women: many female fashionistas appreciate the high functionality and unisex appeal of this brand. With their rather tight fit, the T-shirts, sweatshirts and hoodies in particular are also well wearable for women.

The label of football fans

Stone Island is particularly associated with football fans, who discovered it back in the 1980s, especially in England, because of its high functionality and robustness. The brand quickly became known because of the fans who wore Stone Island jackets clearly visible at matches. Coaches were also seen wearing Stone Island again and again and got into the cameras of the TV stations with it. In England, the term "Ter¬race¬wear" was coined for it, which means "grandstand wear".
Especially in the hooligan scene, the brand became an identifying mark, which did not only shape its image to its advantage. Films such as "The Firm" (1988), "The Football Factory" (2004) or "Hooligans" (2005), in which fans were shown wearing clearly recognisable Stone Island clothing, also contributed to this. The fact that football fans wear designer clothes, which are not cheap at that, was new, because until then it had been common among them to wear fan clothes with the coats of arms of their clubs. The strategy of the fans was actually not to be recognisable as football fans at first glance, but still to find something like a common expression.

Business figures and current development

Although the label has been on the market for so long that one should expect saturation, it has grown strongly again in recent years: between 2009 and 2014, the company doubled its turnover from 40 million euros to 80 million, and recently well over 200 million was reported. Long-term president Carlo Rivetti also expects a further increase in turnover for the next few years.

Authentication service

To protect the market from plagiarism, the manufacturer operates an authentication service. Authenticity is verifiable by a twelve-digit registration number (Certilogo code) on the label. This authentication service verifies the authenticity of the garments and is thus primarily aimed at retailers.

The current collections

The current autumn-winter collection includes classic parkas as well as softshell jackets. Many of the winter jackets use the synthetic filling Primaloft as an alternative to down, but natural materials like sheepskin are also used. The Stone Island jumpers in the current collection are mainly made of knitted materials, but cosy hoodies are also available. The over shirts are worn over the T-shirt and are thus something like the hip successor to the cardigan. The stonewash effect typical of the brand is also often seen here.
The jackets and Bermudas in the Spring/Summer collection feature the classic muted brand colours such as black, grey, various shades of brown and dark blue, but also striking colours such as bright water green. Some jackets in particular have a distinctly synthetic look, while others have a classic denim look. Technologies like "Plated Reflective" use small glass beads to create interesting shimmering effects. Of course, cosy hoodies are also available, as are sweatpants, which are called sweatpants here. The collection also includes accessories such as caps, gloves and belts.

Stores and online shops

Stone Island currently operates 25 of its own boutiques, most of them in its home country of Italy. Many are elaborately designed as flagship stores and offer an exclusive shopping experience. A showroom has been set up at the headquarters in Via Savona 54 in Milan. In Germany, there are four Stone Island shops so far (in Munich, Hamburg, Frankfurt am Main and Keitum on Sylt). In addition, there are a few selected specialist retailers.