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- Order number: paulo-pavia-stone-grey.30
More than 400 years ago, the dockers in Genoa produced robust clothing from Arab cotton called 'Geanes fustian'. Dyed with indigo blue, the durable material was ideal for harbour work. The 'Blue from Genoa' - 'Bleu de Gênes' is exported all over the world and makes the 'Blue Jeans' world famous. This story inspired a beautiful denim brand from Denmark to its name: Blue de Gênes. "Indigo flows through the veins here," one jokes. But it's true. You can tell from each denim how much heart and soul goes into it. In a small denim factory in Firenze, Italy, the denims are lovingly made by hand. Individual details, personally signed labels and historical production methods, such as reinforced back pockets and old rivets, refer to a different time when denim production was still a genuine craft. The combination of classic, traditional values and the redefinition of the stylish, modern man creates an authentic, refined and yet pithy vintage look.