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Blue de Gênes Repi Giulio Blue de Gênes Repi Giulio
€180.00 *
Blue de Gênes Fredo Fonto Dark Jeans Blue de Gênes Fredo Fonto Dark Jeans
€100.00 * €200.00 *

More than 400 years ago, dock workers in Genoa made robust clothing from Arabic cotton called 'Geanes fustian'. Dyed blue with indigo, this hard-wearing fabric was ideal for harbour work. The 'Blue from Genoa' - 'Bleu de Gênes' is exported all over the world and makes the 'Blue Jeans' world famous. This story inspired a beautiful denim brand from Denmark to get its name: Blue de Gênes. "Indigo flows through the veins here," jokes one. But it is true. You can tell from every single denim how much heart and soul is in it. In a small denim factory in Firenze, Italy, the denims are lovingly made by hand. Individual details, personally signed labels and historical manufacturing methods, such as reinforced back pockets and old rivets, all point to another time when denim production was still a true artisan's craft. The combination of classic, traditional values and the redefinition of the stylish, modern man creates an authentic, refined yet pithy vintage look.

More than 400 years ago, dock workers in Genoa made robust clothing from Arabic cotton called 'Geanes fustian'. Dyed blue with indigo, this hard-wearing fabric was ideal for harbour work. The... read more »
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More than 400 years ago, dock workers in Genoa made robust clothing from Arabic cotton called 'Geanes fustian'. Dyed blue with indigo, this hard-wearing fabric was ideal for harbour work. The 'Blue from Genoa' - 'Bleu de Gênes' is exported all over the world and makes the 'Blue Jeans' world famous. This story inspired a beautiful denim brand from Denmark to get its name: Blue de Gênes. "Indigo flows through the veins here," jokes one. But it is true. You can tell from every single denim how much heart and soul is in it. In a small denim factory in Firenze, Italy, the denims are lovingly made by hand. Individual details, personally signed labels and historical manufacturing methods, such as reinforced back pockets and old rivets, all point to another time when denim production was still a true artisan's craft. The combination of classic, traditional values and the redefinition of the stylish, modern man creates an authentic, refined yet pithy vintage look.