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There are many stories from Sweden. A very special one is Eton's. When Annie Pettersson started sewing clothes for family and neighbours in the 1920s in her kitchen in the small village of Gånghester with her cousin, she didn't know what future prospects would arise. In 1928 David Pettersson decides to sew together with his wife. The young couple specializes in men's shirts and expands the small family business in the 1930s. Working, living and living under one roof - the five children of the Petterssons quickly find a connection to the family business. After the Second World War, the two sons, Rune and Arne, entered the business. The company was soon to bear its current name: Eton. The search for new, high-quality fabrics led Arne and Rune to England. In Eton they found what they were looking for:' The Eton Shirt', the figurehead, was born. An advertising slogan from this time - "No shirt is more carefully sewn" - is closely connected with the guiding principle that once brought Annie Pettersson success:"Never give a shirt out of the hand until it does not meet the highest standards". Hans Davidsson, the grandson, who was fascinated as a child when his father was handling cloth scissors and rehearsals at home at the kitchen table, also joined the group.
Eton relies on pima and giza cotton from the leading weaving and spinning mills in France, Italy and Switzerland. In a double-seam technique developed by Eton, shirts are made by carefully gluing collars, cuffs and button plackets and sewing the buttons to the stem. In the so-called' Swiss Finish', a special surface treatment, the molecular structure is modified in such a way that the
fabric stays crease-free.
The high standards that once led Annie Pettersson to success are still the ideals that the family-owned company follows today.
In addition to Eton shirts as finished goods, we also offer made-to-measure.
 
 
There are many stories from Sweden. A very special one is Eton's. When Annie Pettersson started sewing clothes for family and neighbours in the 1920s in her kitchen in the small village of... read more »
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There are many stories from Sweden. A very special one is Eton's. When Annie Pettersson started sewing clothes for family and neighbours in the 1920s in her kitchen in the small village of Gånghester with her cousin, she didn't know what future prospects would arise. In 1928 David Pettersson decides to sew together with his wife. The young couple specializes in men's shirts and expands the small family business in the 1930s. Working, living and living under one roof - the five children of the Petterssons quickly find a connection to the family business. After the Second World War, the two sons, Rune and Arne, entered the business. The company was soon to bear its current name: Eton. The search for new, high-quality fabrics led Arne and Rune to England. In Eton they found what they were looking for:' The Eton Shirt', the figurehead, was born. An advertising slogan from this time - "No shirt is more carefully sewn" - is closely connected with the guiding principle that once brought Annie Pettersson success:"Never give a shirt out of the hand until it does not meet the highest standards". Hans Davidsson, the grandson, who was fascinated as a child when his father was handling cloth scissors and rehearsals at home at the kitchen table, also joined the group.
Eton relies on pima and giza cotton from the leading weaving and spinning mills in France, Italy and Switzerland. In a double-seam technique developed by Eton, shirts are made by carefully gluing collars, cuffs and button plackets and sewing the buttons to the stem. In the so-called' Swiss Finish', a special surface treatment, the molecular structure is modified in such a way that the
fabric stays crease-free.
The high standards that once led Annie Pettersson to success are still the ideals that the family-owned company follows today.
In addition to Eton shirts as finished goods, we also offer made-to-measure.